Great! Conference purchases like this are a great way to reach more readers, and make potentially lucrative sales of your Leanpub book.
First, if they have not already found it, you should point the person who has contacted you to this article from our Help Center:
To be clear: there's no requirement you follow this process or offer conference discounts or coupons. However, we think this process makes sense for most Leanpub authors. (We used to have a Conference Purchase Program where we essentially did this process, but we found that us being involved just increased the amount of communication overhead required, and we were not adding much value over the self-serve version of this process. So we stopped it!)
Anyway, if you're going to sell bulk coupons for a conference, here's what you need to do:
- Find a conference on a topic relevant to your book, and look for their contact details
- Contact them to ask them if they are interested in offering your book to their attendees at a discount. This offer could take a number of forms: for example, they could buy 100 copies at a 50% discount, and offer them to their attendees for free.
- Find out how many copies they want to distribute
- Negotiate a total price for the purchase.
- Find out the conference dates
- Once they confirm to you that they have made the purchase (they will want to type the amount in the "YOU PAY" box on your book's landing page, instead of using the pricing sliders), you need to give them a unique coupon link for the purchase, that they can distribute to their attendees.
Here are the instructions for making a coupon: http://help.leanpub.com/en/articles/640826-can-i-create-coupons-for-my-books-to-give-them-away-for-free-or-at-a-discount-as-part-of-a-promotion.
You should set the coupon start date a few days before the conference starts, and set the end date at least one month after the conference ends. Also, we recommend you set the maximum uses of the coupon to be about 100 more than the number of conference attendees to whom the coupon will be distributed (trust us, this will help you avoid extra work!).
Finally, you should make the coupon link reflect the name of the conference, e.g. /c/SomeConf2020 (this will make sense when you create the coupon!).