Readers love book sales, but as an author it can be a lot of work to keep offering discounts regularly. So, we've built a feature that lets you opt in to letting Leanpub offer occasional discounts for your book to potential customers.
All you have to do is go to the Pricing page for your book, course, or bundle, and set the maximum discount percentage you'll allow Leanpub to offer, and we'll take it from there. Here are the instructions:
If you choose to opt in, from time to time we will offer discounted sales of your book in various ways, including on social media and in our weekly and monthly newsletter sales, which reaches thousands of readers. You can opt out any time if you change your mind.
Active newsletter coupons will also get surfaced prominently in the Wish List of readers who have the book on their Wish List, and who have also signed up for one or both of the newsletter sales. Here's an example of what this looks like in Leanpub reader's Wish List:
This feature is entirely optional, and it does NOT change your royalty rate.
You can opt in to it by going to the Pricing page for any Leanpub book, bundle, or course, and setting a "Maximum Leanpub Discount %".
Please note that to be included in a discount offer, your discount has to offer a real discount off the minimum price. So, for example, if your minimum price is free, then your book, bundle, or course can't be included in any discounts.
This is still a relatively new feature, and we have not yet built any special reporting or notifications for revenue that comes from the discount promotions that we arrange! However, each promotion we arrange will be associated with a coupon, so you can track any sales transparently on your book's "Coupons" page. You can find the "Coupons" page under "Selling & Royalties" in your Book Tools menu.
If you have any questions or have any suggestions for new ways we can help market Leanpub books, please let us know!