From time to time, Leanpub offers discounts on books, bundles, courses and course sets which have opted in to us being allowed to do so. You can find instructions for how to opt in here, and you can set a maximum percentage discount that we can offer.
After you opt into our discount promotions, your book will be eligible to be included in our weekly and monthly newsletter sales.
Opting in is not a guarantee that your book will be included in a sale, but it does put your book in the list of books that can be selected for the sales every week and every month.
Here's an example of how this works: Say your book has a $20 minimum price, and you set a 50% maximum discount percentage. This allows Leanpub to create a coupon for use in one of our sales, which lowers the minimum price of your book to $10 or higher.
Note that this percentage can be whatever you want. However, if the percentage is set to zero, that means your book is not eligible to be included in our discount promotions.
Also, if this percentage results in a price which is below $4.99, there's a higher chance your book will not be included in our discount promotions. (We still may use it if we just include your book with a lower percentage, of course. However, the highest probability of having your book selected occurs when you have a percentage which is high, and also results in a discount price which is still above $4.99 when it is multiplied by your minimum price.
We have weekly and monthly sales. Now, as a Leanpub author, you set the minimum and suggested price of your book, and we can't just offer a discount on your book without your approval. So, this is a way for you to give us that approval, in advance.
If you want us to consider your book for inclusion in any of our regular sales, please enter a percentage (typically between 30% and 70%). This will set the maximum percentage discount that we can offer, if we choose your book for inclusion in one or more of our sales. (Please note we may offer a smaller discount, or choose not to include your book in any particular sale.) Currently, the way we are doing these sales is by manually creating coupons on the books that we choose to discount in a particular sale. These coupons are not for percentage discounts; instead, they are for a specific new, lower price. So, we'll pick a lower price which represents a percentage discount lesser than or equal to the percentage discount you specify here. These coupons will have unlimited usage, but they will have defined start and end dates.