Skip to main content
All CollectionsAuthor Help
What are Leanpub's top recommendations for promoting self-published books? How can Leanpub help with book marketing?
What are Leanpub's top recommendations for promoting self-published books? How can Leanpub help with book marketing?

Keywords: promote, books, sale, sales, marketing

Leanpub Support avatar
Written by Leanpub Support
Updated over a week ago

There are lots of ways to market self-published books, some of them unique to Leanpub!

In this brief article, we’re going to explain some of the top, easy-to-do options available to you, if you have published your book on the Leanpub bookstore.

Buy a Sponsored Book Newsletter Spot + A Homepage Shelf Spot

A great way to promote your book is to buy a Sponsored Book spot in our newsletter sales, and a spot on The Shelf:

It's a great deal! Buy your spot here:

Sign Up for Leanpub Discount Promotions

Another great way to reach a wider audience is to sign up for Leanpub's discount promotions, currently through our Weekly and Monthly Newsletter Sales:

To see how these promotions look, sign up for our Weekly and Monthly newsletter sales here:

Do Your Own Periodic Discount Coupon Promotions

A great promotional tactic is to use our coupons feature to hold periodic discount sales on Twitter and elsewhere, e.g. “Click this link today to get this book for 40% off!”. Here are the instructions for making coupons for Leanpub books:

Apply To Record a Leanpub Launch Video

Leanpub launch 18x9 full rainbow

As of late 2022, we're going to start publishing Launch videos on our YouTube channel and elsewhere.

To apply for a Leanpub Launch video, please click the link at the bottom of the page here:

Your book doesn't have to be brand new to qualify for a Launch spot! If you're publishing your book in-progress, as you write it, you can apply for a Launch video anytime you're publishing a new version of your book with substantial new content, like a big new chapter.

Ask Around

One great way to learn how to market a self-published book is to ask other authors what they have done to promote their books, which you can do on our Authors Forum here:

If you have any ideas of your own, or you want to share the details of a successful (or unsuccessful!) book promotion experiment you’ve run, please feel free to post about them there!

Self-Publishing Blogs

A quick web search will yields thousands of results regarding self-publishing strategies and tactics.

If you’re new to self-publishing, we recommend you start by following reputable organizations and bloggers in this space, such as the Alliance of Independent Authors.

A Lot More Tips!

Finally, for a much longer explanation of how you can use Leanpub to promote your self-published book and hopefully increase your sales, please see the following article:

OK, that's it!

If you have any feedback or questions about this article, please email the Leanpub team about it at!

If you have any questions or thoughts on writing and self-publishing with Leanpub, please join our global community of authors in our Authors Forum here!

Interested in creating your first Leanpub book? Here are some quick tutorials for our most popular writing modes:

Are you looking for great deals on Leanpub ebooks, ebook bundles, and courses? Sign up for our Weekly and Monthly newsletter sales here!

Did this answer your question?