Books currently sell more than courses, but in our opinion, courses should be priced higher than books. The ideal target for courses are people who are using a company credit card.
So, for an arbitrary Leanpub course, the price should be about 2x - 5x the book price, or between $49 and $249 based on the subject matter and the depth and amount of material covered. For example, our bestselling course (https://leanpub.com/c/stratospheric) has a minimum price of $249.
So, for a typical course based on a book which was priced between $20 and $40, I'd recommend starting by having a price of say $149 or $129, and giving away discount coupons in your promotions to make it say $79 or $49. Then you can test both the high price and the discount coupon price at the same time, and iterate from there...
I'm making a new course, either by myself or with CourseAI. How should I price the course? Also, how do courses compare to books in sales?
Written by Peter Armstrong