At Leanpub, you have complete control over your book pricing, and we encourage new models of thinking about book development and pricing.
Publishing early to get early adopters for feedback and buzz is essential, and setting the price very low at the beginning helps this. You can change the price whenever you want in either direction, but we recommend starting low and increasing it over time so your early adopters don't feel taken advantage of.
Also, we support variable pricing for books, so you can have a low (or free) minimum price, and a higher suggested price.
Then, as the book (hopefully!) gains traction, you can raise the minimum price and/or the suggested price.
In the long run, to optimize revenue and readership, you can run experiments where you lower the minimum price and/or raise the suggested price, and see what happens.
If your book lives up to the pattern we have seen with multiple books, about a third of people will pay the suggested price, a third will pay the minimum price and a third will pay somewhere in between.
With Leanpub, you can also create coupons and run special sale campaigns for your book; with Leanpub's coupons, you have the option to set a limit on the number of uses, and on the time for which the coupon will be valid.
Finally, on occasion, people will actually pay more than the suggested price! This is typically done as a show of support for the author and special thanks for the quality of the book, or because they may think you have undervalued your work, which may be a sign that you should raise your minimum and suggested prices a bit!
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