Yes, you can sell books on Leanpub for free. If you want to, you can just set the Minimum price to $0.00, or you can set both the Minimum price and the Suggested price to $0.00.
Here are some details about how our "Variable Pricing" system works:
Please note that even if you set both the Minimum price and the Suggested price to $0.00, people can still choose to pay you money for the book (yes, on Leanpub people do often choose to pay money for books they can get for free).