Discoverability is one of the most important aspects of self-publishing. Book marketing is an ever-evolving and competitive space, so the best thing to do to improve your skills in this area is to follow professional industry professionals, expert bloggers, and websites devoted to the issue, to keep up with the ever-changing self-publishing landscape.
(If you're looking for advice specific to how you can use Leanpub to improve your book's discoverability, please go here.)
Here are some recommended experts, bloggers, and websites, in first name alphabetical order:
Carla King:
Carla's Self-Pub Boot Camp is an excelling resource for learning how to be a self-publishing professional.
Here is the Leanpub Backmatter book publishing industry podcast interview with Carla:
Dan Holloway:
Dan Holloway's Self-publishing News posts are a great way to follow developments in the industry.
Here is the Leanpub Backmatter podcast interview with Dan:
Jane Friedman:
You can sign up for Jane's newsletter, Electric Speed, to keep up with the latest self-publishing tools.
Here is the Leanpub Backmatter podcast interview with Jane:
We also recommend you try out The Hot Sheet, a publishing industry email newsletter for authors that Jane writes along with Porter Anderson:
Kristine Kathryn Rusch:
Kris has sold millions of copies of her books and writes a very popular blog about the business side of book publishing.
For an excellent source of information on the specific topic of discoverability, please check out author Kristine Kahtryn Rusch's Discoverability series:
Here us the Leanpub Backmatter podcast interview with Kris:
Nate Hoffelder:
Nate's blog and his Morning Coffee email newsletter are excellent resources for insight and opinions on the issues of the day.
Here is the Leanpub Backmatter podcast interview with Nate: