Advice and answers from the Leanpub Team

Yes, absolutely. You have complete control over the pricing, and we encourage new models of thinking about book development and pricing. This is exactly the model we think will work for many books. Publishing early to get early adopters for feedback and buzz is essential, and setting the price very low at the beginning helps this. You can change the price whenever you want in either direction, but we recommend starting low and increasing it over time so your early adopters don't feel taken.

Also, we support variable prices for books, so you can have a low (or free) minimum price, and a higher suggested price. Then as the book gains traction you can raise the minimum price and/or the suggested price. If your book lives up to the pattern we have seen with multiple books, about a third of people will pay the suggested price, a third will pay the minimum price and a third will pay somewhere in between. Finally, the odd person will pay more than the suggested price, even with your book having a decent spread between minimum and suggested prices. To optimize revenue and readership, you can run experiments where you lower the minimum price and/or raise the suggested price, and see what happens.

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